Arm Candy turns Ammo

 
Arm Candy turns Ammo

In recent times Bollywood has seen a steady increase in women oriented films. The focus has shifted from them being just the arm candy of the heroes to becoming the leading ladies carrying the films on their shoulders. Films like Kahaani, Fashion, Queen, Gulaab Gang all have women protagonists. These films have looked at the fierce side of women instead of typecasting them in a fragile image. They take on a man's world with ferocity. In Queen, Kangana Ranaut proves that a comedy film can be pulled of without toilet humor or the leading lady having to look glossy. Filmmakers have started paying attention to women oriented scripts and are going forth with these scripts. The success of Kahaani which was made at Rs 8 crore grossed Rs 75 crore and Fashion made at Rs 18 crore made Rs 60 crore proved that women oriented films can be commercial successes and don't have to be parallel cinema. Kangana Ranaut starrer Queen was made at a budget of Rs 11 crore and has already garnered around Rs 60 crore in the third week itself and is still going strong. The audience is queuing up outside theaters to watch women oriented films. The audience has become more receptive and also more inclined to watch women oriented films. The films are getting bolder in subjects and breaking shackles as to how an Indian girl can be portrayed on screen. The upcoming Revolver Rani has Kangana Ranaut serenading a toy boy played by Vir Das. The promo shows her in an unabashed avatar and also raring to go with her choices.


The women of Indian cinema have slowly turned from arm candy of the hero to becoming the ammo of the producer. Women oriented films have been huge successes and have made pot loads of money for producers and distributors. Filmmakers are pumping in more money into women oriented films and developing interesting subjects. The topics are ranging from women models to women gang leaders. The leading lady is the driver of the film instead of her hero.


Women oriented films in older times would have been considered as parallel cinema or would have been approached with the treatment where the woman's tragedy was the driving force of the film making it very gloomy. But today this has changed and the subjects of women oriented films have become racy and fun. This reflects on the audience's hunger to watch films made on different subjects. They will go out and spend money to watch more women oriented films and making them hits. Subhash Ghai's Kaanchi starring Mishti, the Kangana Ranaut starrer Revolver Rani, Bobby Jasoos starring Vidya Balan, are some more films to watch out for in 2014 with women at the helm.


But is this just a passing trend or is it here to stay? Is the audience going to like more women oriented films or are they going to go back to watching films where the women are present just for the song and dance sequences?
 
 

 
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