Claps for: giving you a demo on how social media can help a start up
Slaps for: abrupt end
Popcorn refill: once
The Story: Carl Casper (Jon Favreau) a seasoned chef at a popular restaurant is miffed by a blog of a food critic who rips his food apart. Not only that, he uses social media tool like twitter to tweet reviews about his food. Carl learns how to use twitter and starts a twitter war with this food critic that gets really ugly. On the other hand, his snide replies to this critic garner him lot of attention and followers in a single day.
The movie is more of a demo of how to use social media for a start up restaurant. We've had enough of that virtual hyperbole in our daily lives that we have to watch a rerun of the same in theatre. Favreau, who has written the screenplay and also directed this movie, can also start an online marketing company, the only hope that can save this movie from dying a monotonous death.
The only saving grace is the feel of Cuban culture and some dose of Russell Peters. This is a onetime watch and you will sail smoothly through the movie without feeling the urge to get out. This is also a movie about the different relationships which is important to life.
Performances: Every character has performed reasonably well in this movie. That's what makes a predictable story such as this, watchable. If the movie No Reservations ran again in theatres, it has a better chance of being a crowd puller.
Direction: Jon Favreau has made a decent, watchable enough movie. Maybe he is better off making sci-fi and drama. His direction lacks finesse to give the movie an appropriate end. It looks like he got bored and wanted to just wrap up the climax of the movie. You get that incomplete feeling when the movie ends. Just something about this movie is haphazard and unfinished.
Music: Jazz and Cuban music always rocks.
Verdict: We give this movie #Claps and that too half-heartedly, wishing he only finished what he has started. Marketing and SEO guys might enjoy it better.