"Publicity is playing devil in Bollywood," says Irrfan Khan

 

Actor Irrfan Khan is winning praises for his performance in Shoojit Sircar’s ‘Piku’ which released last week. The film which also stars Deepika Padukone and Amitabh Bachchan in the lead opened to great reviews and word of mouth and is doing well at the box office too.


Though ‘Piku’ has performed well, the first half of 2015 hasn’t gone by quite well for Bollywood films. Except for films like ‘Baby’, ‘Dum Laga Ke Haisha’, ‘Badlapur’, ‘Piku’ not many films have performed well at the box office. On the contrary, Hollywood films like ‘Furious 7’ and ‘Avengers Age of Ultron’ had a bigger opening at the Indian box office.


Ask Irrfan about this new trend of Hollywood films damaging Bollywood and he says, “They will be damaging more if we don’t take the right steps. I had predicted it two years back that Hollywood is going to harm Bollywood. They will eat up as good as 50% of our business because they are constantly working towards believable and better cinema than us. If we don’t grow as filmmakers, then Hollywood is going to grow over you.”


Interestingly many celebs have argued that Bollywood lags behind from Hollywood in terms of budget because of which the content is affected. However, Irrfan disagrees to it and says, “It is not the budget because of which Bollywood is lagging behind. Publicity is playing the devil. It puts so much of load on a film’s recovery. We should focus more on content and not publicity. Content will bring in the new writers, actors and the audience.”


He adds, “Recently, regional films are performing better than us. There is a whole lot of generation waiting to come out. It is easier to make films but difficult to promote. In South India, nobody pressurizes the team to market the films the way we do in Bollywood, which is much fair for a medium sized film. In Bollywood, if there is a 10 crore film, 8 crores are pumped into the publicity of the movie. This is doing harm to the industry especially to independent filmmakers or producers. In South, you have a cap – where you cannot spend more than 1.5 crores on the publicity. We should do the same here. Let the film speak on its own. That is a healthy trend. This rule should be enforced here as well.”


‘Piku’ director Shoojit Sircar is also of the same opinion. “I feel Hindi films waste unnecessary money thus increasing the budget. That is a huge problem we are facing now. You see ‘Dum Laga Ke Haisha - it is such a beautiful subject and shot so nicely. The expertise has to be how to reduce the movie’s budget,” concludes Sircar.


 
 

 
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