Television has long been pursued as being a lesser sibling of the big screen. The boundaries are slowly blurring in both India and across the world. Across the world film actors and directors constantly appear on tv shows to promote their films. They give insights into the film while appealing people to go and watch them. Although this is a trend growing rapidly television is not a space where stars appear only for promotions. Major actors and directors have their own shows on TV. It is not a platform that they resort to, once they go out of work in cinema. These people manage work on both platforms efficiently without giving preference to one more than the other.
The reasons for this apart from commercial gains are countless. Primarily the reach of television is much greater. The number of TV sets is way higher than that of cinemas. Almost every household has at least one. The recollection value is more through TV as people can get to see a closer glimpse at the real person when they come on talk shows. The divulging into a celebrities' personal live has always been a fascination and that happens on a television show. Watching television sweethearts in movies gives us an opportunity of experiencing their diversity in different roles. Watching stars like Aamir Khan, Salman Khan on TV shows gives us an interesting insight into their human dimension. Shows like Mission Sapne on Colors TV have Bollywood actors spending a day as a layman.
This gives them a more mortal touch bringing them closer to their doting followers.
The perception you have about the larger than life celebrities is also altered via the medium. Sometime back Madonna appeared on a hit British talk show where she was not so gracious about a present made by a fan. Within minutes of the telecast fans were debating about it and drawing parallels with Lady Gaga's reaction to her fans' gifts. The same show was trending heavily when the cast of X Men Days of Future Past appeared on it thus providing a massive promotional surge for the movie.
The scale on which shows are made is comparing to movie standards. Each episode of spectacles like Game Of Thrones and Downton Abbey amongst others is as grand as a movie. Every detail from production design, costumes, cinematography, to music, etc is all at par with movies.
Stars like Benedict Cumberbatch of Sherlock fame fleet in and out of studios simultaneously doing shows and movies. So the fan base they have through TV automatically wants to go and watch them in their films too and vice a versa. A good example in India is Anil Kapoor's 24. Also, with the advent of technology any anything televised is available on the Internet within minutes making the audience larger while not having to rely on specific telecast timings.
The fading divide is either way a desirable situation for the audience. We get to see more of our beloved actors and their different sides. The content keeps getting diverse and the promise of even better entertainment is imminent.