The story is about a small-town talented Sous-Chef in a 5 star hotel Vir Pratap Singh (Randeep Hooda), who woos a variety of women with a view of using them to try and fulfill his dream. He doesn't really agree with his boss, master chef Krishnan (Saurabh Shukla), a philosopher in the kitchen, who reminds him of the futility of running after 99 women when the special one could be around the corner. There's the simple girl next door Sandhya Iyengar (Sadha), a coy Punjaban Parminder Kaur (Divya Dutta) and the husband-hating hot maid Shanta (Sonali Kulkarni) whom Vir gives the lusty sort of look. Then there is the bookstore woman, Sharmishta Basu (Rituparna Sengupta) and the sexy schoolgirl Deepti Mehta (Riya Sen). Vir has to step over a minefield of women, taste love and heartbreak, before finding his true value girl.