Aishwarya Rai Bachchan blames creative agency for the 'racist' ad, Kalyan Jewellers apologizes

 
Aishwarya Rai Bachchan blames creative agency for the 'racist' ad, Kalyan Jewellers apologizes

The latest Kalyan Jewellers print ad featuring Aishwarya Rai Bachchan received a lot of backlash for being 'racist'. It showed her reclining under a parasol held over her head by what the open letter published in Scroll describes as 'a dark-skinned slave-boy'. The open letter is addressed to Aishwarya and is written by a collective of activists for women's and children's rights including feminist writer Farah Naqvi, Enakshi Ganguly, Harsh Mander and Shantha Sinha, a former chairperson of the National Commission for Protection of Child Rights.


Immediately, her publicist issued a statement suggesting that the actress was not involved in the final image that appeared in the newspaper. The statement read, "On the onset we would like to thank you on drawing our attention to the observation of the perception of the advertisement. Here is an attachment of the shot taken by somebody during the shoot. The final layout of the ad is entirely the prerogative of the creative team for a brand. However shall forward your article as a viewpoint that can be taken into consideration by the creative team of professional working on the brand visual communication."


aishwarya rai bachchan kalyan

Later, Kalyan Jewellers even wrote a post on Facebook apologizing for the entire matter.


Also Read: Be a part of #100KaDum! Win movie tickets for a Year.


"The creative was intended to present the royalty, timeless beauty and elegance. However, if we have inadvertently hurt...

Posted by Kalyan Jewellers on Wednesday, April 22, 2015


Even, Sanjay Gupta, the director of her upcoming film 'Jazbaa' tweeted in her support.




 
 

 
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