The Hrithik-Katrina starrer 'Bang Bang!' has proved itself with impressive collections at the box-office. While it earned 27.54 crores on its opening the, the film went on to fetch a total of Rs.51.62 crores by the end of the second day after release. The film earned about 24.08 crores on the second day is expected to continue earning greatly over the weekend.
Directed by Siddharth Anand, this film is the official remake of the Hollywood action flick titled 'Knight and Day' which starred Tom Cruise and Cameron Diaz in lead roles. While critics seem to have mixed reviews about the film, it continues to pick up on account of positive word of mouth from the audiences.
This success of 'Bang Bang!' could be the result of heavy film promotions before its release. A unique marketing strategy that involved Hrithik daring other big names in B-town created a lot of buzz. Much loved celebs like Shahrukh Khan, Farhan Akhtar and Ranveer Singh were a part of this and uploaded videos of themselves to prove that they've completed the challenge.
After crossing the 50 crores mark, it is expected that the 100 crores mark is not far away considering that the film is houseful in both single screens as well as multiplexes.