The makers of the upcoming film 'Dharam Sankat Mein' have come up with an innovative way to market their film. The movie stars Bollywood stalwarts Paresh Rawal, Annu Kapoor and Naseeruddin Shah in lead roles.
Naseeriddin Shah plays the role of a religious leader in the film and a campaign has recreated an entire religion as a pre-launch leading up to the launch of the movie trailer. This campaign is called 'Neel Dharma' and identities of the same name have been created on Facebook and Twitter.
The trailer of the movie will be launched on March 9 at 12.34 pm.
The movie's subject focuses on a man's dilemma around personal loss and faith.