In a novel marketing innovation of sorts, Emraan Hashmi's Mr X will team up with Chacha Chaudhary, a popular comic book character, to solve a mystery. 'Mr X' is said to be a complete family and masala entertainer film. The makers feel that, the kids will love the invisibility of Mr X, who takes law in his hand only to protect it from forces of evil. Chacha Chaudhary will take the help of Mr X's power of invisibility to solve a tough case.
Chacha Chaudhary is an extremely popular comic character, created by the legendary cartoonist, Pran. Known for his intelligence, Chacha was created in the year, 1971. According to a research, 10-13 year old children have consistently ranked Chacha as their most recognised Indian comic book character. The makers, with this association, wish to broaden the appeal of Mr X among kids. Since the film is releasing in 3D, it should be a big draw for kids and family who, would want to see the visual effects of the film in that format.
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Shikha Kapur, Chief Marketing Officer of Fox Star Studios says, " 'Mr X' is an entertainer in the truest sense. It’s a tale of justice and redemption, replete with excellent special effects, thrilling chase sequences, designed to appeal to family audiences, especially kids who thrive on larger-than-life action heroes. The character of Mr X is an intriguing one – cloaked in his invisibility powers, he dares to use the law in his own way to correct the wrongs that have been unleashed in the system. We found a relevant and engaging connect with one of the most endearing icons in Indian popular culture -Chacha Chaudhary – the tireless crusader of justice and beloved of children for so many years. We are really happy to have Diamond Toons to partner with us in this unique association: to come up with an exciting comic book featuring Chacha Chaudhary and Mr X - two characters separated by age, but united in their intentions to fight crime rampant in our society. We, at Fox Star Studios, have always believed in extending the appeal of our films beyond the traditional platform, and this association is a firm step in that direction."
N K Verma, Chairman, Diamond Group said, “We are delighted to partner with Fox Star Studios for this exclusive edition of 'Chacha Chaudhary and Mr. X'. Chacha Chaudhary and Sabu have captured the attention of numerous readers traversing various age groups. Emraan Hashmi has paid tribute to Pran by becoming a part of his latest comic Chacha Chaudhary and Mr. X. And according to me, this is the best way an artist can accolade another artist for his creations.”
Produced by Vishesh Films and presented by Fox Star Studios, 'Mr X' will hit the theatrical screens on 17th April.