Good Content is the New King at BO

 
Good Content is the New King at BO

A big budget and big names are usually perceived as a requirement for a film's success at the box office. However off late, several films have proved this to be a wrong notion. Films with good content without the above two have been making a mark. These films lacked big budget or a big name, but still emerged as a winner at the box office with word of mouth publicity.


Dum Laga Ke Haisha- The early 2015 has not been profitable for filmmakers but this film broke the jinx in a big manner. The film, inspite of being a small budget one, grew with positive word of mouth and set the cash registers ringing at the box office. This small film from YRF studios starring Ayushmann Khurrana and Bhumi Pednekar has been growing day by day. The film has collected a total of 18.16 crore at the box office till Tuesday and is still growing.


Queen- Vikas Bahl's film about a simple girl was the film of 2014. With low promotions before its release, it failed to get a dramatic opening at the box office. However the collections spiked in the second week and finished with 61 crore. Not only that, but 'Queen' also ended up sweeping all awards during the awards season and garnered critical acclaim and immense appreciation from all quarters.


Haider- This film, directed by Vishal Bharadwaj, was made on a modest budget and had a niche audience that widely appreciated the critically acclaimed film. Haider had a stellar cast with Shahid Kapoor and Shraddha Kapoor playing the leads and some exceptional performances by Tabu and Kay Kay Menon. The film did exceedingly well.


The Lunchbox- This simple film was loved by the audience. An unusual love story made on a small budget received a lot of appreciation from the audiences and critics alike.


Filmistaan- Winning the audience’s hearts and critical acclaim, this low budget film managed to collect 6 crores due to the positive buzz about it.

 
 

 
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