Trust Shahrukh Khan to come up with the most innovative marketing techniques for his films. This time, he has taken it to another level altogether.
The first trailer of Shahrukh Khan's upcoming film 'Happy New Year' will be viewable on Whatsapp, amongst other social networking platforms. This is certainly a first, not only for Bollywood movies, but for any movie in the world. The trailer of this film will be released on 14th August.
Shahrukh has, yet again, proved that he is one actor who doesn't underestimate the power of technology.