Mumbai, January 14, 2015: Bollywood's heart throb & superstar Hrithik Roshan launched a new collection of body sprays under his brand HRX. The event took place today at the J.W.Marriott, Juhu where Hrithik unveiled 4 variants of body sprays: Intent, Soul, Play and Drive in the presence of media in all fan fare.
The actor was upbeat about the launch and took to the stage to share his vision about brand HRX and how he connects with it. A proud Hrithik said 'HRX is a vision and belief that fitness can change who we are and what we do in all parts of our life'. He emphasized the importance of fitness to motivate and inspire one to be the best versions of themselves and achieve everything that you desire in life.
Along with him onstage was Mr Sanjeev Nayyar, from Xtreme Perfumes And Personal Care Pvt Ltd. Mr Nayyar who was very happy to be associated with HRX said, 'We are proud to be associated with HRX by Hrithik and it's an honor to market and distribute HRX body spray collection'. As a token of love and appreciation to the super star, Hrithik was presented with a B'day cake which he graciously cut and later fed the rest of them.
HRX is an extension of Hrithik's personality and his way of connecting to today's youth. The mega star has in the past gone out of his way to connect with his fans by making really candid videos of his most famous character Rohit from Koi mil Gaya.
By this endeavor, Hrithik's fans have yet another reason to be a part of the HRX community!