The recent advertisements of Farhan Akhtar have been catching on among the youth as the multi talented personality of our industry is a huge inspiration for the youth in all ways. He also has a very strong youth connect due to his Farhan Live concerts across colleges in India.
So, a lot of brands have been reaching out to Farhan's team to be associated with their brand.
However, Farhan chooses to stay away from brands that he does not personally believe in.
In the past too, Farhan has been offered a lot of money to endorse various brands, but he chose to step down on those heavy weighing offers.
He is a firm believer that the product should be something he would naturally consume/use/believe in.
The brand should be reflective of his personality. When he stands or becomes the face of a brand, he wants it to be expression of him.
Spokesperson of Farhan Akhtar adds, "Farhan associates with a brand only if he personally believes in it."