Khamoshiyan actors Gurmeet Choudhary, Ali Fazal and Sapna Pabbi were part of an unique innovation where they became part of an outdoor installation on a busy street in Mumbai.
The makers of Khamoshiyan put the actors in the jars with Sapna at the centre and placed the moving outdoor on the busy Carter Road in Mumbai. The actors were stationary for a while and then they started doing press interviews on the hoarding itself.
Mahesh Bhatt says, "Whatever we have been doing to promote Khamoshiyan has been unique and we will continue doing different things that will set Khamoshiyan apart from the clutter of the many Bollywood releases that happen. That has been our mantra."
Khamoshiyan releases on January 30.