While everyone is waiting anxiously to catch a glimpse of Shah Rukh Khan's 'Fan anthem' from his upcoming film 'Fan', the film's director Maneesh Sharma in an interview to T2 revealed why he chose to launch the song before the trailer.
Maneesh was quoted as saying, "First and foremost, the song is not in the film. Our film is songless. The big idea was to have a marketing song that talks about this whole emotion of being a ‘fan’. Actually, it seemed the right way to go the other way round because once the trailer is out, the genre and the spirit of the film will be out there and we wanted the song to come out before that. The idea to do this song is, first, it’s a big marketing peg to establish the character of Gaurav (played by Shah Rukh) who is the ‘fan’ and second, we feel that the uniqueness of this film- besides Shah Rukh’s presence and his ground-breaking new look- is that it captures the emotions and the charm of extreme fandom… which is obviously the driving force of the narrative. So the decision to introduce a ‘Fan Anthem’… a song of the fans, by the fans…. The song gives an idea of the craziness of a typical fan and we’ve had some fun with the lyrics and music.
He further added, "The idea of the song is that you don’t need to be the fan of a Bollywood star...anyone can sing this song to anybody...whoever they may be. In fact, the song is made in such a way that you can even sing it to your beloved. Shooting the song with Shah Rukh in Delhi with a crowd of 50,000 fans was a lot of fun. Curiously, Shah Rukh has never played a Delhi boy till Fan, and he is from Delhi. The idea was to celebrate that and take Shah Rukh to spaces that we haven’t seen him in before as a star, an actor and a character. That’s the plan and hopefully, people will love the song and the film."
Wow..we just can't wait for the song to be releasing after hearing this!
Meanwhile 'Fan' is slated to release on 15th April 2016.