The makers of 'Daawat-e-Ishq' have finally announced their big marketing strategy which will have lead actors Parineeti Chopra and Aditya Roy Kapur go on a Food Yatra. The makers of the film announced that 'Daawat-e-Ishq' which was initially scheduled for release on the 5th of September will be postponed to the 19th of September. A lot of speculations suggested that this decision was taken to avoid clash with 'Mary Kom' which released on the 5thof September. However, Parineeti and director Habib Faisal said that this decision was taken because the film required some extra time to execute a brilliant marketing strategy.
The recently announced 'Food Yatra' happens to be the answer to the much awaited marketing strategy. According to plan, lead actors Parineeti and Aditya will travel across cities and stop at popular food joints to try out famous delicacies. The team of the film will be live on social networking sites as they ask people for opinions on the best food places.
This marketing strategy of the movie was designed keeping in mind the whole concept of the film, which involves food and delicacies. 'Daawat-e-Ishq' is all set to release on the 19th of September and is produced under the YRF banner, backed by Aditya Chopra.