South superstar Rajnikanth has ruled social media even while he was not a part of it. Remember many jokes on him? However, now it seems that the actor, in his 60s, is set to make a debut on social networking site Twitter. A thorough campaign is being planned around Rajni's initial interactions, on social networking site. Rajnikanth is expected to exploit the social media, beginning this week. It seems that this move comes in plan with his latest release. Rajnikanth's 'Kochadaiiyaan' is set to release this month, and social networking would make the best tool for publicity. 'Kochadaiiyaan' also stars Deepika Padukone in the lead.