Rentrak the leader in precisely measuring movies and TV everywhere, today announced that it has partnered with Eros International, a leading global film company in the Indian film entertainment industry to collect box office information of Eros' films across India. The first Eros film Rentrak will collect data on is 'Tevar', which released on January 9.
â€œWe are thrilled to work with Eros as we continue to grow our International coverage, which now includes the operation and collection of theatre-level attendance and box office information from 36 countries. The inclusion of Eros to our service is a powerful addition to our clients in India," said Ron Giambra, president of Rentrak's worldwide movie measurement business. "Rentrak is thrilled to continue help India make its film production more transparent with our global box office reporting capabilities," he added further.
Speaking on the development, Jyoti Deshpande, Group CEO, Eros International said â€œWe are delighted to partner with Rentrak for box office measurement in India. I believe this tie up will help accelerate positive change and herald a new era of transparency in the Indian movie industry'.
Rentrak's Box Office EssentialsÂ® and International Box Office Essentialsâ„¢ are the movie industry's source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.
Eros is a leading Indian Bollywood studio that has produced several blockbuster movies with the biggest of Bollywood stars. In recent times, Eros has also entered into Indian Regional Cinema with a very strong lineup of Bollywood, Tamil, Telugu and Malayalam releases this year. Eros is also the biggest international distributor for Bollywood with penetration in over 50 countries.
The Eros-Rentrak tie-up assumes greater significance in this transformative phase and will provide a positive thrust towards making the rapidly growing, vastly potent yet complex Indian movie industry, transparent.
The latest offering from Eros - 'Tevar' stars one of the most popular young Bollywood stars Arjun Kapoor with Sonakshi Sinha in the lead. Eros' upcoming films include 'Shamitabh', a film by R. Balki and starring India's biggest super star Amitabh Bachchan.