Ranveer Singh's latest inner wear ad featuring him thrashing a shark, is in midst of a controversy. The ad received flak from PETA due to visuals showing him taking a dive into an ocean to save a girl from a shark and beating up a shark to portray his masculinity.
Earlier, Poorva Joshipura, PETA India CEO issued a statement which read, "PETA will be writing to Rupa Frontline and Ranveer Singh to share our concerns on behalf of sharks and today’s socially aware youth.” Poorva further added, "By recruiting Ranveer Singh, Rupa Frontline is desperately trying to attract youth, but nothing shows how utterly out of touch with youngsters the company actually is than its depiction of cruelty to animals in its advertisement. There is nothing sexy about pretending to beat up an animal, and nothing that may disgust a girl more.The 'ruthless killers' in the human-shark relationship are actually the humans. Recent studies indicate that up to 73 million sharks are killed each year, mainly for their fins, which are put in soups and eaten mostly in Asia. India is the second largest shark fishing nation in the world.” While condemning the advertisement, the animal rights organisation raised concerns and said it plans to take the matter forward by writing to the actor and the brand.
Now reacting to this, the brand’s spokesperson said that the visuals were not intended to offend anyone, and added that a disclaimer would soon be attached to the commercial.
In a statement, Mukesh Agarwal, whole-time director, Rupa & Co. Ltd. brand’s spokesperson said, "This is to clarify that the shark shown in the latest Rupa commercial featuring Ranveer Singh is a rubber toy, no animal was used in the shoot. It is not our intention to hurt anyone’s sentiment. We will be adding a disclaimer to the ad to this effect."