The much awaited trailer of Akshay Kumar's 'Gabbar Is Back' is finally out! The action hero is seen playing the role of a man, who has set out to fight a fierce battle against corruption. The film is a full on masala entertainer. Looks like, this summer, the bad will be the new good.
Before the trailer release, the production team planned different marketing strategies to grab more eyeballs. They came up with witty hoardings, motion posters and other branding elements, that warns one against corruption. It was their objective to engage with the real junta at the grassroot levels. The dialogue teasers of the film had already created enough buzz among the fans and audience. Each branding element was customised for this campaign and integrated with the original dialogues for Gabbar Singh, the character of the villain in the cult action film 'Sholay'.
Produced by Viacom18 Motion Pictures and Sanjay Leela Bhansali and, directed by Krish, the film is slated to hit the theatrical screens on May 1st, 2015 with the action maestro ─ Akshay Kumar in the lead. Shruti Hassan, Sunil Grover and Suman Talwar essay important roles in this movie along with, a special guest appearance by Kareena Kapoor Khan.