Finally, the makers of Ajay Devgn's much anticipated directorial venture 'Shivaay' have released the first look of the film. And that too almost two years prior the film's release!
In the motion poster, Ajay is seen flaunting his toned body and has been labelled as a 'protector, a transformer and a destroyer'.
Releasing a look, sometimes as early as two years in advance has been something many renowned Hollywood studios have executed successfully. The concept is simple. By putting teaser out there, western filmmakers have been able to capture the palpable excitement of an audience awaiting a big-ticket venture. And now Ajay is all set to go the Hollywood way with 'Shivaay'. And yes for Indian cinema, it is perhaps a first and indeed a unique promotional strategy.
Currently the film's pre-production work is in full swing and the shoot is slated to start in Bulgaria in January 2016. Apart from directing, Ajay also plays the main protagonist in the film. Hindi cinema thespian Dilip Kumar and his wife Saira Banu's grand niece, Sayesha makes her Bollywood debut with this movie.
Produced by Ajay Devgn Films and Eros International, 'Shivaay' will hit the big screens on 26th January 2017.